Unforged
Kristian Hill Mon 28 Sep 2026 Logic map
One guided funnel

One number. Every path that makes it.

00

The whole thing

A visitor says where they feel it, picks a moment like their week, answers ten questions (two per plane), says what they reach for and a little about their situation, and gets one number: their chronic stress load out of 100. One form sends the full report by email. The report page and an eight page PDF go deep and lead to a call with you.

Every number below is measured, not guessed
5
Steps on screen, six sections behind them
16 to 18
Screens, retake 13 or 14
16 to 25
Taps, most of the spread is the tried list
10
Score. Nothing else counts
Not yet
Minutes timed
0 to 100
The number, higher = more load
36
Report versions
14
After the last tap, 4 of them before the email
01

The five steps

On screen: "Step 1 of 5" to "Step 5 of 5"
1

Where

Six doors: business, home, head, energy and body, flat, or a baseline. Then four moments, or "none of these." The moment comes back at Q1, word for word

1 to 3 taps. Never the number
2

Closer in

Questions 1 to 3, calm first, last four weeks

3 taps. Scores
3

Underneath

Questions 4 to 7, the other planes

4 taps. Scores
4

The root

Questions 8 to 10, then what they reach for, then one ladder

4 or 5 taps. Questions score, the ladder never
5

Your situation

Role, ten days off, what they've tried, and six more months of the same

4 to 10 taps. Never the number
02

The branches

Door to scene, then the three exits
A

Door

Sets the scene and order of the ten questions

B

Scene

Four moments of that door, or skipped on baseline

C

Ten questions

Same ten, same order per door, for everyone

Red flag exit

Any load, any door. Five patterns, about a quarter of random walks. A compact safety note: after the form on the success screen, above every button on the report page and PDF page 2. First moves stay "Your first moves", never after the GP

Steady route

Load 0 to 35, no flag. The same screen: the form first, then the calm video. The report page gets a steady set of first moves

Building or Running you

Load 36 to 100. The video and the three first moves follow the loudest plane. A GP flag without the red flag adds one line above the form button

D

Also branches on

  • Role. Never scored. Turnover left the walk: it moves into your Calendly form
  • Reach. A drink gets a "need it" ladder, other habits get a ground-taken question, naming nothing skips it
  • Retake link. Skips door, moment, role and tried: 13 or 14 screens, not 16 to 18
03

The number

A

How it's made

  • Only the ten questions score. Door, moment, reach, ladder, situation: never
  • Four answers, calm first: 0, 1, 4, 6
  • Each plane: two answers added, out of 100
  • The number: 70% planes' average + 30% loudest, never capped by hand
B

Which way it points

Confused all three of you for two minutes (25:30-27:51). This settles it
Higher means more chronic load
0-35Holding steady
36-64Building
65-100Running you

0 is calm. 100 always carries the red flag, highest without it is 94. Your 29 on the call: Holding steady, low.

C

The real spread

Median 57 across every possible answer set, 10th-90th 38 to 72, each set equally likely, not real visitors. "Doesn't go above 40" (24:50) isn't right: 88.8% would score 40+, 2.2% would score 80+, if answers were equally likely. Only calm answers keep it low.

D

The five bars

  • Each bar: two answers, out of 100. Only ten values exist
  • Its word: quiet (neither loud), present (one), loud (both)
Plain average
15
The number shown
21

Example bars: 33, 17, 8, 17, 0, average 15. The number reads 21, 0-24 points above average, 10 in the middle case.

04

What they get

A

On the success screen

From the last tap. One job: get the report sent
1. Result topNumber, load bar with no underline, headline centred. GP flag: one line, above the form button. A red flag run's compact safety note follows the form (28 Sep). A small "Start again"
Last answer
2. The form: "Send me my full report"Beside it, what the eight pages hold. Email, first name, box 1 health data in one line (required), box 2 your emails (optional). Privacy notice and its info-i under the button
Their choice
3. "Rather talk to me directly?"In the form card, under the send button: Book my Expansion call, Message me on WhatsApp. Two quiet links, the three key actions together
Two links
4. A video from meOne of your YouTube videos for their loudest plane. Poster only, nothing loads until they tap. A red flag run's safety note comes just before it
Their tap
5. ConfirmationYour photo, "Check your inbox", their address, a spam hint. Talk line and video stay. Clears the kept run. If the email failed: the report link right there
After the form
B

After the form

6. Report emailUnchanged. Number, state, headline, "Open your full report", "Download the PDF". From your Kit, Resend as backup
Seconds after
7. Lead noticeTo Andreas only
Same moment
8. DataOne Supabase row, one CRM row
Same moment
9. Report pageYour photo, "Here's your full report.", the score in one line, the safety note on a red flag. Then Download my report (PDF), Book my Expansion call, Message me on WhatsApp, in that order. Below: five planes, three first moves (steady: a steady set), the video, How I work (regulate, integrate, expand), a closing band "Let's talk"
Opens the email
10. PDFEight A5 pages, made on the phone: cover, your result, your five planes, what your answers show, your first moves with a large video preview, how I work, questions people ask me, your next step (book, link and QR)
Download tap
11. Expansion call, WhatsAppYour Calendly in its own popup, 45 min, name and email filled in when known. WhatsApp opens with their score and loudest part
Their tap
12. Day 30 reminderEmail from your Kit: "30 days ago your chronic stress load was 49"
Daily job
13. Retake13 or 14 screens, before and after. Link in the reminder, the report page and on PDF page 8
Reminder or link
14. DeletionRows go 24 months after last run
Daily job
C

What the expert panel would do differently

Five notebooks, two rounds, 27 Sep evening. Andreas kept his shape
  • Where they agree. Nobody attacks the email. Four of five keep the full report off the success screen
  • The talk line. 4 of 5 would cut it (Hormozi, Miller, Matt Gray, Dan Koe). Sheridan wants a call button
  • A first move on the success screen. 4 of 5 want it back (Hormozi, Miller, Sheridan, Matt Gray)
  • Report page. 4 of 5 say three buttons at the top compete. Miller and Dan Koe would lead with the booking
  • PDF pages 6 and 7. Miller and Matt Gray: about you, not the buyer
  • Price. Sheridan wants a range, Matt Gray never
D

Around every screen

  • Cookie banner. Small, no floating button after the choice. The choice can be changed on the privacy page
  • PostHog. Only after "Accept all"
  • Step counts. Anonymous, no cookie, no answers, no name or email
05

Coming back to it

S1 to S4 Andreas, S5 to S9 proposed
1

Front door

Nothing kept

Start
2

The walk

Kept from the first answer. Reload: the resumed door, Continue or Start again

Kept. S1, S2
3

Success screen

Kept until the report is sent. Reload: the same screen with "Start again". What they reach for is asked once more first

Kept. S3, S7
4

Confirmation

Never kept. It clears the run. Reload: the front door, no timer

Cleared. S4
Back to the front door after the confirmation, on "Start again", or after 7 days untouched (S6)
  • S5 Where. The browser's local storage, not a cookie, so no banner question. The privacy page says how long
  • S7 Never kept. What they reach for and the ladder. They can set the red flag, so they are asked again
  • S8 A failed save keeps the run. A save that worked clears it, even if the email failed
  • S9 Counted once. A reopened result is not counted twice
06

What we need from you

Four things for Monday 28 September

  • 1. Your yes on the new wording. Everything in your voice: the first moves, How I work, the questions page, the talk line, the video picks. Marked "Draft wording" until then
  • 2. Your business WhatsApp number. The buttons still open your personal one
  • 3. Two Calendly questions. Turnover, and "How did you find me?", in your booking form
  • 4. A short video. 60 to 90 seconds to camera, for the success screen. The panel asked for it

Already settled

  • The Abundant State name
  • Leads go into Kit, and Kit sends the report and the day 30 reminder
  • Andreas has the design lead
What Monday comes down to

Run through it once. Say yes to the new wording, or mark what to change.