Keep the account. Change what it shows.
No second account, no fresh start. The reasons are your own numbers and Instagram's own words, below.
Panel: keep, 8 of 9. Caspar, 22 Sep: look at who follows you first. This page is that look.
Who follows you
8,015 people. Mostly Great Britain.
Big figures
Where, and how it moves
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Home
Kilmarnock 506 London 325 Ayrshire 20.2%, at least
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Flat
8,031 on 11 Aug 8,015 on 24 Sep About as many lost as gained in 30 days
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Job titles
Not in any data 0 of 45 sampled bios say founder, owner, CEO or entrepreneur 18 of the 45 are empty Sample not random
What Instagram cannot tell us: who among the 8,015 would buy. That is what the 30 day number is for.
What reaches whom
Strangers see you. Most of your followers don't.
Big figures
Why the followers see little
- Most reels were held out of their feed: median reach 199
- Built for followers: in-feed reels median 588, carousels about 1,250
- Your words, 14 Sep: "I hid so many of my reels so this isn't accurate, i only really started doing this in 2026"
- Instagram: inactive followers don't cut reach. Mosseri: "they are just sort of noise"
What you post, what travels
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The symptom list
9 reels 38.6% of reach Half of all saves Almost no comments
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The new direction
By caption, 56 of your last 100 posts already Fitness: 3 The fitness grid is older, mostly 2025
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YouTube
Shorts: 73.6% of views on those 74 All 10 uploads with 1,000 views or more are Shorts Long form: median 66
Posts 4 Aug to 19 Sep. YouTube: the 74 videos in our data, 2 Jan to 24 Sep, measured 23 and 24 Sep. Your channel showed 80 on 19 Sep, so a few may be missing.
Who talks
Few comments. Many from people who know you.
Big figures
Who comments, DMs, stories
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Insiders, by role
Another Unforged client Andreas and Caspar Likely family Your fiancée
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DMs
Not in any data How many does a keyword bring? Your answer on Friday
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Stories
Your words, 18 Sep: "my story views are only getting 60 to 100 views" Caspar, 22 Sep, suggested: 2 to 3 a day, link to YouTube, old ones deleted
The three options
What each one keeps, and what it costs.
Swipe to see all three options.
| Compares | Keep @kristianhill.mentor | Second account, repost there | Replace it |
|---|---|---|---|
| Followers | 8,015 stay | Main keeps 8,015. New one: 0 | 8,015 gone |
| Reach | The account that reached 45,533 in 30 days | Reposts: set up to lose to the original (our reading) | Starts over. No boost |
| Trial reels | Yes. 200 needed, you have 8,015 | New one: none until 200 | None until 200 |
| Cost | Clean the grid | Two accounts, the second on reposts | Cold start |
| Undo | Archive can be undone | Can be dropped | Deletion is final after 30 days |
Instagram's own words
- Mosseri, 15 May 2025: "it's better to continue to use your existing one if you can"
- A new account fits "a really hard pivot" or a different identity. Mosseri, 15 May 2025
- New account: "it's just starting new and fresh". Mosseri, 1 March 2025
- Two identical videos: Instagram will "only recommend the original one". 30 April 2024
Our reading, not Instagram's words
- You keep your own name, so Mosseri's exception for a different identity does not fit you.
- The rule on identical videos names no exception for the same owner. Instagram has said nothing about one person posting the same video from two accounts.
The panel
- Keep: 8 of 9, firm
- Miller keeps a fresh start open: "holding onto 8,000 unaligned fitness followers who create cognitive dissonance is chasing a vanity metric"
- A second account that reposts: nobody
- Archive the fitness catalogue: 9 of 9
The panel is nine notebooks built from each expert's own material, not the experts themselves.
Next 30 days, your call
Six steps this week. Then keep going and read one number.
This week
If you keep the account IG call 1
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Account Status
Settings, Account Status, on screen Then check the Trial toggle is still there
Fri 25 Sep, on this call
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Archive the fitness years
First: how many posts show on your grid now Archive, don't delete. It can come back
By Sun 27 Sep
IG call 1 -
One highlight
Your story: RAF, Ironman
By Sun 27 Sep
IG call 4 -
One post: who this is for now
Chronic stress first. Then pin it If yes on call 2
Mon 28 to Tue 29 Sep
IG call 2 -
Three pinned founder posts
That post A bridge post, once it exists One symptom list reel
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Bio link to the diagnostic
Tracked. Plus "How did you find me?" on the Calendly form
Wed 30 Sep
IG call 3
Weeks two to five (1 to 30 October)
- Keep posting. No quiet weeks (Mosseri)
- Trials: new cuts, new openings, from each long form video (our draft)
- Long form first, clips after: your words, 14 Sep. Our reasons: 18 Sep call. Caleb: the draft treats Instagram as the "hero channel"; YouTube long form should lead
- One bridge post: from the fitness years to chronic stress. Your body, your head IG call 4
- Count the DMs each keyword brings (our draft)
- No cure language (Instagram's guidelines)
One correction
Our correction
- On 19 Sep we suggested posting the same video again as a trial, with a speed or mirror change. That was wrong.
- Instagram's trial reels page: "Make sure to create a new reel. Your trial reel may get limited reach if Instagram detects that you've previously shared the same content."
- So: a new cut and a new opening each time. You're already using trials. Keep each one new.
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Booked calls from Instagram
Panel 6 of 9, and our draft. Hormozi, Sheridan, Koe pair it with diagnostic opt ins or completions Needs "How did you find me?"
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Diagnostic starts per 1,000 reached
Our first draft Needs the tracked bio link
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Revenue per follower
Gaudet Lags past 30 days
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Qualified lead capture
Miller Needs a definition of qualified
Bio link clicks aren't measured today. No baseline yet: the first 30 days set it.
If you keep it: what would reopen a new account
- Account Status shows a limit that won't clear. Then a new account is a real option
- 30 days, nobody new engaging, no call from Instagram. Then Miller's case gets stronger. We look again
- You choose a different identity, not your own name
Your calls, Fri 25 Sep
Instagram calls 1 to 6, separate from the offer page's calls.
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- Panel: keep, 8 of 9 firm. Miller keeps a fresh start open
- Second, reposting account: none of the 9
- You, 21 Sep: asked about a second page to repost
- Caspar, 22 Sep, on starting a new IG, after talking with Andreas: potentially good, but 8k followers might be something to lose. Look at your followers first
- Archive the fitness catalogue: panel 9 of 9 · Mosseri: archive so it is not confusing · our draft
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- Mosseri: post it, "to give your followers a heads up"
- Hormozi, Colin and Samir, Gaudet: skip it. Cold traffic never sees it, or does not care
- Our draft: post it once and pin it
- Chronic stress first in every opener: Caspar's point, you agreed on 15 Sep
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- Bio link, tracked: our first draft, left standing by Hormozi, Gaudet, Koe
- DM keyword automation: Gray
- Add one to one video messages and video Q and As: Sheridan
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- One highlight: our first draft
- Pinned posts and highlights: Gray
- Pinned transformation posts: Gaudet
- A bridge post: Chris Do
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- Booked calls: panel 6 of 9, and our draft
- Diagnostic starts: our first draft. Hormozi, Sheridan, Koe pair calls with opt ins or completions
- Revenue per follower: Gaudet
- Qualified lead capture: Miller
- No number named: Colin and Samir
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- Your question, 14 Sep: "will I separate from any collab posts on IG?"
- 29 posts in the 11 Aug scrape carry her as coauthor
- No position on record from Andreas or Caspar
Steps and triggers: our draft of 24 Sep, yours to change.