Today: your profile, so people find your self-check, then your content.

Able to go to the barber when I want, go to the gym when I want, and could be in Cyprus or could be in Vietnam. That has been more important to me, and I have had multiple times, even this year, where I've had zero money in my account, literally zero money in my account. I can show you a screenshot from February and also it then a little bit comes in, then it gets close to zero, and then it's like, well, I still live the place that I want to. I still go to the barber when I want to. I still get up and go to the gym, but I always have this in my mind that being from Denmark, if everything goes to shit, like really goes to shit, I can always go back to Denmark, live 3 to 6 months with my mom, get a normal job, and then rebuild from there, if that is the point. And for me, it's like, ah, then I'm relaxed.

Yeah, that's the essential crisis is not real. It's just not real.

Then I'm relaxed again. Then like, okay, what can I actually do? How can I go down and even, how shit everything can be or can feel, how can I go down to the sea and look like, oh wow, Cyprus is incredible.

Oh wow,

I have been here, I have walked here 100 times now, and I still think it's the greatest fucking place in the world. And for me, that gives me so much calm and clarity and on top of a lot of negative thoughts and emotion or if this and this and this, and then this is frustrating and this is frustrating. So it is not in terms of doubting the direction, it's just for me, there's like I can always just do this if everything really, really, really, really, really goes to shit. And then of course it's about not digging yourself so deep in. I mean, if you knew that you were if you knew if you didn't have the house to sell, then maybe you would have acted differently in terms of taking things on the credit card, borrowing money here and there to build or that. Maybe you would have done it differently. So that has been like a nice buffer for you to see, okay, I can actually stretch it a little bit more. And also the last 10 days, what you mentioned with the nervous system and stuff, it is also now that you actually made the decision. Because you were still doing a little bit of perform and a little bit of this and a little bit of this. So it was more or less the same that was tweaked a little bit. So you have been in some sort of a swamp up and down for a long time. And what have people actually been buying? Have they been buying RFA? Have they been buying the new you? So now it's like, okay, now there's actually something on the line, you know?

Yeah, no, I know, man. No, it's a combination of a lot of things, guys. I think the biggest thing for me there was like, I was just starting to not feel good. Because see, up until last Wednesday, I've honestly been on a streak, man. And I've not really changed. Like, it's not even but it's just I've crossed that line where I went from having a number in my mind of like, I know the house is going to sell, I know there's a couple of K there, whatever, and it's just went below a threshold that's like, I keep saying to Alix, like, I'm waking up in the morning, standing on a ledge. Like, it's like I'm waking up, like, I was I could see the ledge and I was like, I'm chill here, man. Life's fine. I can have my pad Thai every day. I can fucking go to my gym. I've got this. But it's like, it's like I'm waking up on the ledge and it's taking me like fucking four hours to get myself fucking to be calm. And I'm like, ah, like, and it's then I feel further away. Then I don't have ideas. Then it's like, then I'm in this perpetual loop. So I'm going to have a weekend of just fucking chilling.

Can you, can you, can you, can you, can you document this over the next 10 days or 14 days? Document everything. From waking up to having these thoughts to see how quickly you can change or if you can change it quickly or everything that you are using in your coaching as well. Then it's like your self-experiments that can turn into some sort of some sort of content as well.

Yeah, no, I know, man. I was saying that to Eli as well there. I had a good chat with, honestly, I met this sorry for like this conversations about this, man. I know we're probably all things to talk about there, but it was like it was weird. I was sat in the sauna in like since I've been out here, I've only really been with Ali. I've not met any other guys. It's just been me and Eli. And we're going for this big business change. And I was just sat and I was going, man, there was just some conversations you have with men and there's some conversations that you have with women. And I was like sat there, right? And I went, I've not been having any conversations like this with men. Like none. And I've been like it's like and I was like that, that's obviously something. And then this guy comes in, this older guy, and I was honestly, you couldn't have fucking wrote this, man. And then the guy's like, like, he's this little fucking stuff for the sauna. And I was like, oh, I was like, what's that man phone? He's like, no, it's coconut for the central nervous system. I went, I need that, man. And then he was like, talking to me. And then we ended up having this amazing conversation. And the guy gives me this like wisdom that I'm like, fucking hell, he's like an angel. Do you know what I mean? Like what he's just telling me right now. And he's just reframing things. So like I know it's all there, man, but like even after that, I went and sat and in my mind started spiraling again. So it's like there is a physiologically I know my I'm a bit cooked right now. So I'm like, I need to I need to fucking manage myself, man. And I am. Like I genuinely am. But like I'm in that loop, man, where I'm like, fucking my little tisms are coming out where I'm like, like so like I'm getting up doing this and doing this and doing this. And I'm like, so I just need to be careful. So I'm yeah. I just feel like I'm jackal and hide the last few days, man. I'm like, yeah. So.

Yeah, what I've realized in that time, I'm sure you all you both know is actually of course regulating your nervous system and stuff is very important, but also taking action towards a solution. Even if it's like small actions. What changed for me is like actually sitting down and having calls. Sending messages out to people. Doing outreach. Like doing sales and marketing. Even if it's like small bits and pieces. Like just chilling. I don't know. I mean, it's also a question of life philosophy or stuff, but actually using these pull and push mechanisms in both ways. And also start pushing.

No, I have. I've pushed. I've booked seven calls. Do you know what I mean? Like it's all happening, man. So it's like but I think there's that combination of like as I'm doing that, there's like the thing that's been coming up is like I know there's this reality. I'm not just like this is all in my head. But like I don't want it to come from an insecure place. I want it to come from power. Like that's the thing. And I'm on this like I feel like I'm jackal and hide because it's like because even as I'm talking to you, I'm managing myself. I'm doing all of the things. I'm doing all the work. It's like it's but it's more for me, it's the integrity of like this doesn't feel like it's coming from a good place right now. Because I'm trying to run away from getting out of something. Do you know what I mean? Like I'm like and I don't want to be there. That's why I feel like I know that next month I'm going to have 75K. I know we're going to have this much. I genuinely believe we're going to have like a 15 to 20K month. I genuinely. See it, right? It's not even about that. It's my state that I'm thinking to myself, go into that I'm like getting I'm fighting myself. Yeah. Because I'm like I don't like it's just integrity. Do you know what I mean? Or so like me having this.

But you don't have to what Casper is saying, you don't have to show it now. Like I wouldn't show it now.

No.

But showing your way out of it after these 14 days or something or after a week and saying, hey, I was there. I've been there. I will be there again, but I'm learning each time how to regulate myself better. Getting myself out there. Showing the journey. Not like the valley.

Then you can say, okay, one year ago, this even noticing it phase would have taken two months. Now it takes two days. This getting back into it would have taken six months. Now it's taking five days. This would have taken I mean, and just sitting talking to the camera, explaining, doing, being frustrated and maybe you filmed 10 hours of content and nothing can be used. But it can still be a therapeutic session for you where you can just empty your mind and get it out like, ah, that was good to say. Okay, go on with the day. Or it can be that it's actually a golden nugget to create something one month from now. Oh, I was just in the shit. Now I'm not. I want to learn, blah, blah, blah, blah, blah. I mean, so maybe there is something. Maybe there's not.

Yeah. Yeah. It's like actually cathartic then. Yeah. No, I appreciate you guys, man. Like I've just been just fucking struggling a bit, man. Do you know what I mean? Just this little.

You know what, Kristian? Like whenever you feel like that, just give me a call. Or call Casper. I needed Caspar. Caspar was here at the time where I needed it very much and I'm very grateful that he is still here and that we're living together. Or now. Somewhat living together. So whenever you feel like that, just give me a call.

Yeah. No, I know, man.

Because I feel I feel very much how you feel and it gives me almost crying because I can see myself very much in you and I think Caspar can also feel the situation very much. And it helps. You can go back to Denmark. You, Kristian, can go back to your home, to Scotland. I can go back to Germany, but we can also all go into a shared flat in Cyprus and then after 30 days, all our lives look very much differently.

Yeah. No, I know, man.

There are so many opportunities and possibilities and whatever.

Yeah. No, I know, man. And I just I know I know everything that's happening right now. I just just it really says it to me. I'm just fucking I wouldn't even say I'm hard on myself in the sense that it needs to be this way, but I'm just I'm hyper aware of myself. Do you know what I mean? And I'm like I'm just yeah. Like it.

But you're still animals and when we are backed into a corner, we are in a fight mode. That's the complete natural reaction. We all notice.

And definitely that one.

Also a thing that's in situations like this, whenever you are doing something, that you're actually really want to do, then these situations are even harder. Because if one shit job that you didn't really care about, then like fuck that shit. I'm just going to do something else.

I don't care. I don't mind.

But here you actually care. Here you actually mind.

God is testing you. That's how he's testing you.

I know, man. No, I know. I'm totally at it right now. No, I just said.

Let's jump into it.

Yeah, man.

Whatever. We have of exciting things today.

Yes. Yes.

Yes, yes, yes, yes, yes. So we got the diagnostic on. Where is the did you what I didn't check, by the way. Did you post it somewhere already?

Yeah. So it's on my Instagram. It's also on my YouTube and I've put it on a video that's going live next week. I updated my bio, but I couldn't remember the what the like I changed my title. But I couldn't remember what the actual bit was. So I kind of made it up.

Oh, yeah. Yeah, yeah. We can go into that.

Don't post something on Johnny's.

No, better not.

Don't post something on Johnny's Instagram.

Why? What's happening here?

Christian hill.mentor.

Oh, okay. Nice. That's good. Maybe let's jump into that already. Bio. Bio, bio, bio. Yeah. What we discussed last time was.

I can't remember what it was.

Was this one here? Co-founders whose business runs on them. Keep the business, lose the burnout.

Yeah. Let's do it, man.

And then what I would say is that we if we agree on it, we can do it differently. But say what or speak about the diagnostic always as the three-minute self-check.

Mm-hmm. I think that's good.

Nice. And then yeah, freedom business more or less runs on them. It's more the terms and then chronic stress is something that we only show in your content.

Ah, so chronic stress been more like in the content. Yeah.

Yeah. Yeah.

I've really listened to what you said about the like 9 and every 10 posts. Like I say it all the time now, man.

Yeah, yeah. Nice. Yeah, I've seen it actually. And then YouTube. There is like a little bit more space on YouTube.

Yeah, yeah.

In the description. So what I would do here is what my idea was is like to show your story in it as well. Like the rough at 17, then my own coaching business in 20, it grew into a fitness business that looked like the dream and ran on me. So showing that you actually have been through this. Like I'm going to quick.

Yes.

But it's also just the descriptions. So that's the whole content strategy. That's in your client's dashboard as well. You can jump into that as well. You got your brand. We got the funnel. We got the content. And then you can click on that and then you see the bios. You can just pop it in.

Oh, bios and so it's in the content.

Content, yes.

Content. Your content. Giraffe Friday bios. Cool.

Yes. And then just copy and paste it. And then basically what we wanted to do today is is it like readable? Yeah, it's big enough, right? You can see it. Or is it too small? Small to read?

Yeah, two seconds. No, that's good. I can see it.

Okay. We've discussed this or at least we teased this. In the last meetings, that we are heavily relying on long form. And when we look at the competitors that we have pointed out more or less like Peter Grown, Adam Bayer, Nero Knowledge, what they are doing more or less is who thinks they show in long sessions how they coach clients and how they not only coach clients, but also interact with human beings. Let's put it in that broader way. Because what we see in Tony Robbins as well as him interacting on stage, speaking to people directly, that's like the broader idea. Where we want to like develop you into showing you actually work with people. Because that's your greatest potential. And you don't have to sell anything. We don't need these like converting mechanisms that we have in fitness content. Or in personal coaching content. We don't need that in your case. What we need is show you working with people. There I put some ideas or some things that you could think of doing. Type of videos. For example, what I I don't know if you've seen it maybe what Peter Grown is doing heavily and I would like to more or less copy it if you're into that. He's having podcast sessions with his clients.

Yeah. I used to do this, man, with them for that.

Yeah. And then of course do it in a way that they don't or you don't ask questions or you don't dig into things that are highly, highly personal and sensitive that I don't want to share. But I think if you create these. Safe environments for them straight from the beginning. The setting is right. You aren't yeah, you just have the proper framing before you start recording. I think that's something they are very open to do.

Yeah.

And that shows you it just shows you in action. There is no more explaining needed. There's no teaching needed. Nothing. And he does this once a week. If we can get to that frequency, super nice. We can start somewhere and the second format is also what you are, I think, pitched as well. And I think the idea is good.

Yeah, wait.

Because we've seen it works.

Yeah. Yeah. And then Nero does the whiteboard as well.

Yeah.

I really the one that I've done the last the last two, I uploaded one today, then uploaded my views are pretty good as well the last few days. They're not massive, but they're consistent. And the last couple of days has just been fun. Like see the ones that I've done, it's just like getting on, doing a topic, and then just ripping on it, man. It's like I've had a lot of fun doing it. And the energy in them is really good as well. But I know if I get a whiteboard, I could have a lot of fucking fun doing it, man.

Yeah, yeah.

So like.

Nice.

These last couple here have been really good. Like energy if you're on absolute point for them. And just doing them outside have been good. Like that one uploaded today.

Mm-hmm, mm-hmm.

That was excellent as well. And then the two before that, I played about with a different style where what I done was I went to to like a kind of top through my morning. So like I went to the spa and then I finished off top. So it was like I was in my villa. Then I went and walked. Then I went to the gym. I didn't show the gym or anything. Then I kind of spoke in there. So it was very candid, but it was like really good teach as well. So yeah, man, I've got a good flow going with these, but I'm going to there's a there's a co-working space here. I'm going to see if they've got a whiteboard in it. And I'm going to go and teach. That's the only thing where Cosimo doesn't have as many amenities for things like ballets a lot better for that. So when we go to ballet, I can I can rip up a bit more. But what do you think of the style that I've been doing the last couple? Do you think they're still good?

I think they are. I don't know what Caspar, have you seen them? But I think they are. What we need to get to and maybe you can also tell us if we need to go into a deeper analysis here and give you more like detailed feedback and detailed like ideas. But what we need to do is get away or not get away, but find a transition from not only teaching but also relating it to day-to-day situations, relating it to the pain that your customer feel or your SAT feels. That's a little bit missing. People want to don't just don't want to be teached.

Yeah.

They really what I wrote today, they really want to see they want to be teached, but first of all, they want to be understood. And see that you understand their pain, their situation, their thoughts, their feelings. And then you can move on.

And then they want to know that you have been in the same situation as them.

That is why.

Or you stuck with enough people that have teached you how it feels.

Yeah.

Not only that you've been through it yourself. Can be both.

Yeah. Yeah. These these last two, I would say the the one I put up today is very much so clients. I talk about the process. I talk about my own experiences. I even spoke about things when I was leaving the Air Force. So yeah, I'll put more emphasis onto that. If you can give me any pointers on what like based on.

I think for us to to say if it's good or bad, or if it could be better or something, we need to have something to measure it against.

Yes. Yeah, yeah, yeah.

Then we have then we have agreed on this is what we measure against because what is good and what is bad and and then it's a subjective opinion or does this hit me or does I feel this or do I think that this will hit these or then it's like, okay, you have this neuro knowledge guy. He has created a look. So whenever he steps up, everybody knows, oh, he always looks like that.

Should you have that?

Maybe.

Yeah.

Maybe not. Okay, Peter Crone, he has a look without having the exact same look. So he always have this clothes that are I don't know if it's hippie or whatever it is, but it's kind of uneven in the in in the end and and stuff. Very bohemian or or whatever. So ah, you know, that's that's the guy and he has his podcast style. So I mean, I think it's more about saying, okay, what do we want people to what do we want how do we want it to look? What do we want people to to to to to feel? And and is there anything that we should be like I think the neuro knowledge guy play a little little bit about this looking like one from the hood and then being like extremely smart. And I think I think there are some great polarity in that that might not work for you. Because I don't know if it would make sense to look like a Glaswegian gangster or something.

I know.

Or if it's or if it's something different. I don't know. Then then it's like, okay, what is good? What is bad? What are we trying to to to achieve? Does it matter how you look? Does it matter to be the same? Does it matter this and this and this? These are the things that we need to to have some establish some common ground on so that you have something to create within.

Yeah. I think for me, the big one is and it like something I really resonate with is I'm obviously a guy that's in pretty good shape. And I'm obviously someone like and I was actually talking to someone and the met someone in the gym and then they were chatting to me and I actually was like offered them a call. I think I'm going to get a call with them and they were like it was a woman that owned like she was formerly an architect, but she owned she was letting out properties here. And then I asked her, she went to my page and I went, can I just ask you? I'm changing my brand right now. What's your first thing? She was like, you're someone that looks after yourself in a respect that. And like not that it was just like this was like last week, but I think for me it's like there is that element of like I used to be like ready for anything, right? But it's like for me, I talk a lot about my teachings, but a lot of it comes back to like the physical plane of actual discipline and self-trust and belief and conviction. Like that's foundational and it's what I teach people in integration as well. It actually bringing that into their life. And teach them how to do that. So I think for me it's like like I like I always wear shorts and a vest. I used to do a lot more my my videos tops off when it was fitness coaching, but like I'm happy to just always do them in vests. I like just wearing a vest. Do you know what I mean? Like and it's I always like doing them when I'm quite energized post-workout. I don't mention that or anything, but it's just there's like a I don't know that that's probably the congruency in the in the videos for myself appearance standpoint.

Yeah. I think that's good.

Yeah.

I mean, you have Hormozi, that rocks up in a in a tank top.

I was literally thinking Hormozi.

Very, very, very, very tight cowboy shorts that I would absolutely hate wearing because I would sweat too much much in my ass wearing that. And then he probably have some Crocs or something and he's cap wears his acquisition.com.

Yeah. Yeah. That's what I'm that's what I was thinking is like because I I respect Hormozi for that. Even though it's like I just have this like respect for him in there. Like mine's is a sort of like the spiritual guy. But I'm also a very self-disciplined guy. Like I've got a lot of clients right now that I can see them where they're like buying into this mental stuff, but to the point where like I think my sort of feel thing is that like it's not it's not a strategy problem. It's a state problem. But like I'm also very aware that like loads of folk aren't taking the necessary action to get them what you were saying, Andy, about like like when you're feeling this way. Like see the businesses that but sometimes just getting sales is just like what you need. It's like it's the same with like a client that's like fucking pure, I don't know, in their head and it's like go to the fucking gym. Like go out and go walk. Like you need to regulate physically fucking do things to believe in yourself. So I think the portrayal of mine's is like I want to come across calm. I want to like I do my videos. I want to come across convicted, but I also want to be someone that like my appearance of like gives a lot of strength because I want to I want to there's a there's a guy that I follow called like I know him, Kyle Richie. I mentioned him if you go into Kyle's Instagram, right? And Kyle's a hypnotist. Kyle is spelled K-Y-L-E. And it's spelled Richie as in R-I-T-C-C-H-R-I. And it's Kyle Moorlife on Instagram.

What's again? R-I?

If you go into Richie, R-I-T-C-H-I-E. So yeah, yeah, yeah. So Kyle's done amazing. I know him. And he's like he's just blowing up right now. So he's a hypnotist. And he's he's really gaining a lot of momentum. He's he's doing I think he's doing about 100, 100, 120 grand a month or something, man. And he's like he's just really hitting off with a very particular. For me, I want to attract not broking entrepreneurs. I want to I want to attract men and women that have agency. But they're lost. Like they they are like Peter Crone to me is great, but then his stuff is like there's just like that happiness, that softness. I want mine's to have this like it's I'm being the softness. I'm being the answer, but I'm also I want to attract self-led men and women that have become lost. Yeah. Does that make sense? Like and I feel like my appearance and and how I show up is like something that I want to portray in that. And like why I'm saying this with Kyle is like I know Kyle and he's doing incredible. But like he's just attracting he his is very much so like very lucrative smoking mirrors like the buy like all these guys doing fucking 100k months and stuff and like these people that have this resistance and it's just one block they need to remove or whatever, right? Anyway, but you can really see that it's a very he's all he's chasing all these like internet 20-year-olds that are making fucking internet money and living in Dubai. Do you know what I mean? Like that he's he really nailing this angle.

Yeah.

But yeah, but it's he's portrayal of his personal brand when you look at it. There's no women there. It's just all guy all young guys in their 20s chasing money. Do you know what I mean? And for me, it's like what I'm saying.

That's not not what you want to do. You want to be more on the.

No, I do I do want to do I do want to do that, but what I'm saying is like I was kind of talking about the portrayal of the brand. Like I know people that have like not saying that I want it to be I want to have that feminine side as in that openness, but I want to fucking I want to I want to attract entrepreneurs that are like me. That are just lost. Do you know what I mean? That were like that were lost that were like that are like that burned themself out. That they have been this person that's like an unstoppable force against an immovable object. Yeah. And they've just got to this point where they're like, "What?" And it's like they they want to come in and like that that's what I'm does that make sense what I'm saying right now? I'm just kind of thinking out loud.

Yes. That's very, very crucial and very good. What kind of person would you have reached out to or would you still reach out to in your state now? Who what kind of energy does he?

Uh, they have they possess a calmness that's because last year I seen a monk and it was a big turning point for me because his calmness like made me feel uncomfortable. Yeah. And I would have to be calm and peace like like even just in like like when I'm talking, I'm a stories. Like I want to portray like a calmness even in my eyes that's like like I had that call yesterday with that guy Travis that was telling you about and like my calmness on the call. He was like in this and and like the economy's bad right now and I was just like why is it you keep talking about the the economy? And he was just like because of this and that. And I was like go on. And I was just I was just dead calm because it doesn't I don't fucking focus on the economy. You know what I mean? But it's like I'm so beyond that that like but you could even see my energy was like like even the the the questions and the curiosity was like he was like what? Like it was his brain was like I don't get this. So I think for me, I would be going I I want to get a guy that's self-led. A a guy that's fucking calm and confident. A guy that can articulate himself really, really well. And help put things into place to give a a really powerful perspective. That's what that's what I want to portray. Like I've got this vision right now of like my playlist in Cyprus next year. Masterminds. 50,000 followers in on in YouTube's happening, by the way. We'll be at 50,000 subscribers next year. I can I know it. And uh I'm aligning myself as that speaker. But for me, it's like I want to be I can really see myself as like I don't dress up. Like I'm not bothered about Rolexes and I like wearing a vest that's well fitted. I like being in fucking great shape. And I like being calm. And I like teaching. I don't I like education. I educate myself constantly. And it's like I want I want to be someone that's like can help someone get into that state, but also fucking really allow them that like get provide them with answers and be like a great mentor for them. Yeah. And I want to my my YouTube, I want it to be that that it's it's it's almost the opposite of like the chronic stress. You know what I mean? It's that guy that's like yeah, fucking hustling's gay. I wouldn't say that, but like it's like hustling is like like I keep talking about things like the the thing that I'm very aware of is that when I'm I know that my viewer from what I'm pushing is the consistent message is like they have escaped the matrix, but they're fell into another matrix. Like they are in this point of it needs to be hard. It needs to be tough. And I'm constantly going that says who? Says who?

Yeah, I agree with that. I like that message.

Yeah.

And it's almost like this this it's almost like this hustle mindset has been idolized in a way that oh it has to be this and this and this and this and this. And exactly. Says who?

My most recent video is all about this because it's like it's the romanticization of hard work that's making it harder. And I talk about beliefs being attached to beliefs. I'm like like you have a belief that you knows your limit and belief, but then you have a belief about how long it needs to be. Like you're like oh like like I know it takes ages. It's like does it? Does it take ages? Do you know what I mean? Why can't you just be them now? So um I think for the videos, I want them to be just this easy watches, like the videos that I'm doing 10 to 15 minutes, maybe if I do the sort of two go for a few different places, just kind of go with the flow of what I want to do, but I want them to be easily digestible, relatable, humor, but also like just very much so like oh man, I really needed to hear that a day. Like just I want them to be like videos that are like fuck I was in a funk today and like that makes so much sense to me. Do you know what I mean? Like you've just said the right thing right there and I want then that that's what I want the videos to be. I want folk to be like going to their mate and being like I just watched this video from Christian and he just put everything into sense for me there. Do you know what I mean? I want them to be like that's the effect. I want them to have and then they do it that many times they're like I need to work with this guy. Do you know what I mean?

Yep.

That's it. I genuinely enjoy making them and that's I think that's the biggest thing is that you can see. Enjoy making them. And my enjoyment's a big thing. And when I I want them to be like just going back to the same point all the time. Telling stories. Using examples. Yeah. The the last the last four YouTubes I've made have been fucking great fun. I've really enjoyed making them. And it's like it's a good spot to be in. It's a good spot.

Yeah. You can see you can see that in your videos that you are very natural in front of a camera and that you enjoy doing these. I think that is a a a foundation that cannot be teached. What can be teached? What can we can do is help you guide you to sharpen the direction.

Yeah.

And if we have this and if the the the bits and pieces, the the the story that you tell is, as you say, not easy not just easy digestible, but also relatable and makes like there is like a a start and an end and a middle. And then you can follow. There is some intention span in that. And we we get to that point and then we start clipping these things and then just content recycling. That's the whole idea. Is flush your feet on Instagram. Flush your feet on on TikTok and YouTube shorts. With clips where you put together pain point, solution, or approach to the solution. That's the idea. Different angles. Pain points can be I mean pain points can be so differently telled each time. From different situations. Pick up the same pain point. Feeling stressed. Feeling stressed how many different ways of feeling stressed are there actually in the world?

Yeah.

How many situations are there? Like it's almost unlimited. So picking that up over and over and over and over again so you give the the viewer the possibility to relate to that. To see that you actually understand the situation. How it is to to hunt money. How it is to be in that overstimulation. Overregulation. And stuff.

Mhm.

Yeah. So Casper.

Uh no, I don't know if we got too far away. Yeah. What I want to say if you're clients are the one that used to be hustle hustle hustle. And they they think like hey what what the fuck happened here? That's that's not what I want. That's not what I started for. Does this make sense? Start to ask questions. Start to get curious. This is where you can sweep into to help them. Then if all of their friends are hustle hustle hustle then you might not be the one that makes a video that they're going to share.

Mhm.

But you might be the one that makes a video that they're going to see oh fuck this guy is right. But I cannot go and say to the boys I don't want to hustle anymore. You understand? I'm a little pussy or whatever. So so I mean in terms of of of having this then is you can definitely hit the right spots. But it might not be the one that's oh I'm going to share it with me because he's so right. Unless he has another guy in the group or he's on this journey alone. Then it's then it's different. But if you are in these hustle hustle hustle environments and it becomes like a cult within some of these um groups of of young male entrepreneurs that just want to hustle harder and harder and harder and and then maybe you are that guy that they can actually share to that hey this is not what I started for. This is not what I actually wanted. But they might not be the one that shares it with their friends.

Yeah. The guy that I was showing you Cale. I feel like I'm going to have his clients in like three years.

Yeah. That's what I wanted to ask. If there is no misunderstanding, you're not your ICP is not young entrepreneurs. Not these cool guys.

No. It's not. No. It's they don't understand that. They they don't understand it. So that they haven't been through

that pain long enough.

No. No. They don't. They they are they they don't get it at all. So no. Like I don't want you to I was just I was more Kyle was like he's really nailing the not not that that's the the clients I want. But like I'm meaning like he's it's a very specific type of entrepreneur. You with me? So like for me is like I want the entrepreneur that's like the his self-led and they've been through that point but they're at the tail end of it 5 to 10 years in pushing into the late 20s early 30s early 40s. Yeah. They're they're they're they've cooked themselves. Most folks see they won't get it if they're below the age of 28. Like most folks won't they won't get it because they're not they they they they haven't hustled enough. They've not been through the they've not been through the core program man. They've not been through the they've essentially created like an identity and belief that's allowed them to be in flow which is good. But they've not been at that point where like it's war it fin where so much of their identity is based on external. It's still so it's it's still so external. Yeah. Um and I think every everything goes in like seven-year cycles doesn't it? And for a lot of men and women it's when they get into their early 30s that they have this this major point of question and everything that they're doing.

Mhm.

Uh and that's that's kind of where I want to catch them at. And then there's some people that have ignored that in their 30s and it's they're in their 40s and they're experiencing it. So it's typically 30s and 40s I'm going to be working with. Um but we're really aiming for. And I just want to be perceived as this like strong disciplined but also really calm and like I want to be that I want to be this like individual that is like they can they are they aspire to but they also see these this calmness and this like warmth that's like like I was explaining one of my videos and it's like there's a bit in it I'm like I'm laughing. I'm like and then you you cut it away and then you enter a proper feminine stage man where you fucking end up just being a bit of a pussy for a while and I'm like laughing about it and I'm like but you got to go for that when you've been pushing me all this force for so long and it's like like I I want to be that person that's like being there for guys and girls and being like cool you can do that but I'm also showing you that like we're going to get to a point where we're going to build you up and you have to use that masculine energy man and you have to step in and you have to so I want because like

But they're masculine energy if it comes down to the pain point here the the masculine energy is not their problem. Pushing is not their problem.

No.

They have been pushing for a very long time now and they've been pushing themselves into a corner. And you need to show the pain point is that they are not willing to let their ego go.

Yeah. Yeah. I was talking about that in the video that I uploaded today. Yeah.

Just a funny thing. Just it's it's not it doesn't tell the whole story. I know. But just looking at these few people just the the images that you find on on uh on Google. Peter Crown. It's wearing normal clothes. David Bayer. Normal clothes. Tony Robbins. Normal clothes.

Mhm.

Dispenser. Normal clothes. Normal clothes. There is no there is no huge visual identity you need to build. You need to put a fucking shirt on because people don't like to work with fitness influencers in that area. They they just associate you directly into a different different corner different bucket.

Yeah. Yeah.

Um but that's it. Your content your content is delivering everything your ICP needs. They need to see that you actually understand them. And have a solution.

Mhm. I'll start dressing the Peter Crown.

Yeah. I mean this that's that's business casual. That's that's nothing out of the ordinary. I mean yeah man. It's just just I wanted to see myself how they how how this is actually looking and I mean yeah it's just Google images still but shows shows a picture. So I don't know coming back here that's the idea. Of course the idea is now I I think you are somewhat pretty well to to go into the first step here. We caught the weekly video. I think you can do that. I think what we can do is then give you more feedback on the videos that you have to do is now and that you're going to produce. So we get better and better and better at these. Um that we that we can for sure do do deep dives analysis. And then um more the question is for me the second step how can we go there? Can you put it the effort yourself? Can you clip those videos and get the contents out? Or can we help you anyway possible?

Um well so like I've been so I've been cutting them but like I will I'll probably like once things are obviously getting more clients and stuff like I'll I'll get an editor and then I can we can come up with a bit of a system and then I can recycle my content stuff and we could even get the editor to come onto a couple of calls so they know where the brand is and we could create something for them so that we know what we're looking for. So that's no problem man. Can definitely do that. Um and I've just been recycling the content right now myself. So I've been getting like three or four clips from each one. And then that's been working pretty well. So but I I think once we've we've got a bit more fucking longer coming in definitely just get an editor and then I'm like every week like clockwork man I'll make these.

And for now to get to get content flushing into the stream like like a like a quick help I mean for sure cut those clip those video editors that's not an issue. We have also quite quite a good network here. You have yours. I mean you're also in a good spot for that.

Mhm.

But for now we need to get these these YouTube videos running. We need to get people in, right? We need leads.

Yeah. Yeah. So what's the question? Like what can we is there a way

to to utilize the content that you have been putting out so far and that you that you are going to record in in the next days and weeks? Is there a way to like cut them recycle them use different different entries hooks like there is so much that we can do with the existing content to just get more visibility get reach cut them from different angles um yeah and then. Testing trial reels putting them on the main grid putting them into into trial reels and and get just get things going.

Yeah. I to be honest between I've just been doing so I'll record the content I'm adding the YouTubes right now upload them onto there and then two or three times a week I sit down for like an hour or two and then I done it today and then I create like a few reels which are literally just the horizontal format on the reel but then I put the text over the top and I say a thing and I chuck a few up there. So I don't really have like a systemized process but it's it's being repurposed. Like from at least every video I'll get at least three. Like three going out from every video. So that's kind of where I'm at right now. And then it's kind of what I've been doing. So I don't that's about. And then between that client calls making all the content replying to people I don't really I'm kind of at the point where it's like I'm kind of maxed there. Like that's all do you know what I mean?

That's what I wanted to know is like can you put it more energy or or or effort or time to we have to figure out the solution?

I suppose I could if we know like I'm I work as you know I work really well with like frameworks. If you were like for the content look man try and get at least three reels for every single one. For them do this do that. I would do it. Like like I work really well. Right now it's a bit my sort of rule is get two to four videos chuck a couple on trials and then make sure but it's it's it's it's only really been the last month hasn't it since I've been kind of doing these things.

I think we should I I think we should now we ended up using a bit more of this meeting to just have a more casual talk which is also very good to to share our our emotion and state. We have a meeting that starts in in two minutes. Um you mentioned Kristian that you're going to not completely take the weekend off but do breathe. I think we should log in a meeting on on Monday. And and run through these thing and then go straight to it there. Maybe 30 minutes. And see what is it that we would need to create to be able to help you be creative within a within the right structure. I think that will be the best thing to do because we're going to have to jump into another meeting and and literally one minute. Um so so I think it's very important that we that we share all of these things. So we know where are we in in a process and how can we help and what's the most important thing and and all of these things. But let's um let's log in uh if if that's good with everyone let's log in a a 30 minute meeting on on on Monday. Go straight to it. How can we help you get the most of the content right now? Um and and and and put together a a structure for for that. Is that good for you as well?

Yeah man.

Yeah. Let me see.

Let's let's just treat it like I'll just get a fucking editor man and we'll just we'll just start where we're going to go to rather than being like oh let's some money get in. We'll just we'll just do it man and just we're already there. Do you know what I mean?

I don't think we need that necessarily because you have the content edited already.

Mhm.

We don't need these highly polished edited videos. Yeah. Let's do Monday.

Yeah. Let's I'll just uh send a uh suggestion for a time in the in in the group chat and then we jog on.

Send.

Uh on on Monday.

Thank you man. Appreciate you guys.

All right.

Yeah.

Like what

before you go see for the YouTube it says our proposal and then under the first two lines it says like the browsing coach three minute self-assessment below. Then it says it again. Is that that put them both in my YouTube bio?

Uh no it's the last one under the.

The last one. Cool.

Yeah.

Right. Got it man. No worries mate.

Cool.

Nice. Cheers little guy.

Have a great weekend. See you guys.

Bye.

See you.