Unforged
Kristian Hill Fri 2 Oct 2026 Content strategy

Area 1 of 8 · The route

Every platform has a job, and every route ends at your self-check.

The route

Every piece you post has one next step: your free self-check.

The route

1

Your content

Your weekly video and its clips. It earns trust.

2

Your profile

Bio, video description, pinned comment. It points the way.

3

Your self-check

Three minutes, five planes, a score. This turns a viewer into a lead.

4

Your expansion call

45 minutes, free. You check the fit.

5

Your mentoring

One to one, three months minimum.

What each platform does

YouTube video

Keep

Builds trust. Your self-check sits in line one of the description.

YouTube Shorts

Find

New people. Each Short links to your weekly video.

Instagram reels

Find

Every opening is tested first. Your bio link does the rest.

Instagram carousels

Keep

Saves. Your carousels typically reach more people than your reels: 974 against 690, 23 June to 20 September 2026.

Instagram stories

Talk

Your day, replies, a link to the video and the self-check.

TikTok

Find

Winners only, after a test. Bio link: we check in the app.

Email

Keep

The story behind your weekly video, to everyone who said yes to your emails.

Where we stand

30 September to 2 October 2026.

Visits from outside

17

Not counting our own tests.

Started the self-check

4

Your Instagram bio sent 7 visits, YouTube sent 4.

Finished

0

None yet, in these first three days.

The trap to avoid

Reach that brings coaches instead of founders. 4 of your 6 booked calls were trainers or coaches, by 1 October 2026.

So every opening names a founder's moment: the 12 hour day, the team that stalls without you.

What counts after 30 days