Unforged
Kristian Hill Fri 2 Oct 2026 Content strategy

Area 5 of 8 · Instagram

Your Instagram feed, beside your clips.

Instagram

Your clips, plus two things only Instagram does well: carousels and stories.

Your week on Instagram

Reels

Find

Your three clips.

Carousels

Keep

Two a week in the 8-hour week, built from the points of your weekly video.

NowYour carousels typically reach 974 against 690 for reels, 23 June to 20 September 2026.

Stories

Talk

Your day and the life behind the work. Links to the video and the self-check.

A personal post

Talk

Our pick: at most one post in ten. Only what shows the life your buyer wants. See You decide.

AgreedThe beach yes, your body no. 11 and 18 September 2026.

Trial reels

A reel Instagram shows only to people who do not follow you yet. After a day you see how it did, and can share it with your followers.

Your numbers: typically reach 132 in 30 days, against 683 for feed reels, to 1 October 2026.

Yet your four biggest reels in 8 weeks were trials, led by two symptom lists that reached 18,305 and 11,428.

Proposal: a four week test

Each trial is a new cut, never an old reel.

Volume

3 a week

12 trials across four weeks.

Share to followers

1,000+

Passes 1,000 reached in 72 hours. Goes to your followers.

Stop rule

Under 2 of 12

Fewer than two winners means stop. The hour moves to your weekly video.

Or stop trial reels now, for more time on your weekly video. See You decide.

Judge each post against its job

After 72 hours, against your typical result for that job.