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Unforged

Layer 2 Overview Page 5 of 5

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The standards

  • Yes: Founder pieces keep their slot, whatever the views say.
  • Today: Your two best posts: physical health hooks with a body in frame.
  • Next: Three quarters of each month’s pieces are deep ones, for the founder.

  • Yes: Every piece is read against your own median: 39 likes, 1 comment.
  • Not: The ten signs post is an outlier, not a target.
  • Next: The monthly sheet shows free diagnostics started and calls booked per piece.

  • Yes: YouTube long form leads, with a podcast version of each episode.
  • Today: Your YouTube description still carries the bio line you retired.
  • Next: Clips go to Instagram, TikTok and Shorts, each in its own shape.

  • Yes: The story of your turn bridges the old feed and the new.
  • Today: Fitness left your feed in January. The new promise waited until April.
  • Next: Your old subject appears inside the new one, as your past.

2.15 Previous 2.16 of 20, on page 5

2.16 measured

Narrow pieces keep their slot after a viral hit

  • Yes: Founder pieces keep their slot, whatever the views say.
  • Today: Your two best posts: physical health hooks with a body in frame.
  • Next: Three quarters of each month’s pieces are deep ones, for the founder.
A polished chrome bench vise with a screw handle and flat jaws closed on nothing, cut out.

What it is

Your highest reaching post does not become a format. It passes when the next ten match the ten before.

What it is for

Without it, the feed follows the views and founders stop finding their pieces. Each piece is marked “for many” or “for the right people”.

Why

You did not copy the ten signs post, but “nervous system” then left your feed until July. Your two best posts have a body in frame, so the body could become the format.

Where it comes from

  • After 3 March 2026 the next posts were alcohol, life logs and a client win. “Nervous system” returned in July.

    Caption classification, 9 September

  • Your second best post, “What eating disorder?”, is Eilidh’s subject on your grid.

    Cover and grid read, 9 September
Cover of your Instagram reel of 17 March 2026
17 Mar 2026: Eilidh’s subject, 20,027 plays
Cover of your Instagram carousel of 4 March 2026
4 Mar 2026: alcohol, the next day

Your call

You want your body in posts. Agree the founder pieces still keep their slot?
2.17 of 20, on page 5

2.17 measured

A recurring review against your own baseline

  • Yes: Every piece is read against your own median: 39 likes, 1 comment.
  • Not: The ten signs post is an outlier, not a target.
  • Next: The monthly sheet shows free diagnostics started and calls booked per piece.
A polished chrome mechanical tally counter with a finger ring and five digit wheels reading zero, cut out.

What it is

A monthly sheet shows each piece against your median. It passes when no piece is judged on raw counts.

What it is for

Without it, you judge a piece by its raw count and cannot see which posts bring calls. We keep the sheet and you read it.

Why

The ten signs post has 16.6 times your median likes. Against it, everything after looks like a failure, so every piece is read as a multiple of your median.

Where it comes from

  • Your median is 39 likes and 1 comment. Your best post has 647 likes.

    Caption classification, 9 September

  • No tracking sheet exists. Nobody has counted which posts sent people to the free diagnostic.

    Layer 1 scoring, 7 September

Your call

Confirmed on 14 September. Nothing left to decide.
2.18 of 20, on page 5

2.18 our proposal

One platform leads, every other one gets its own version

  • Yes: YouTube long form leads, with a podcast version of each episode.
  • Today: Your YouTube description still carries the bio line you retired.
  • Next: Clips go to Instagram, TikTok and Shorts, each in its own shape.
A polished chrome London pattern anvil with a horn and a flat face, lying on the paper, cut out.

What it is

One platform gets the new formats first. It passes when every other one gets its own version.

What it is for

Without it, every platform gets the same file, and your whole audience sits on a platform you do not own.

Why

You plan long form in a studio. The long piece leads on YouTube and as a podcast, and clips send people back to it. Sam Jones and the Austrian came through Instagram.

Where it comes from

  • You have one Instagram account, one YouTube channel, one site, one free diagnostic and one Calendly.

    Surface inventory, 11 August

  • Sam Jones and the Austrian both arrived through Instagram.

    Interview, turns 2 and 94

Your call

Confirmed on 14 September. Nothing left to decide.
2.19 of 20, on page 5

2.19 measured

The subject widens in steps you can see

  • Yes: The story of your turn bridges the old feed and the new.
  • Today: Fitness left your feed in January. The new promise waited until April.
  • Next: Your old subject appears inside the new one, as your past.
A polished chrome block of seven rising terraces, cut out.

What it is

When your subject grows, your feed shows the steps. It passes when someone scrolling back sees how you got here.

What it is for

Without it, the old audience is dropped in one post before the new one arrives. It sets the order of your next pieces.

Why

From 27 August 2025 you spoke to founders while still posting fitness. Fitness left on 24 January 2026, and the new promise waited until 24 April. The story of your turn fills that gap.

Where it comes from

  • After 24 January 2026 your feed carried neither the old proof nor the old subject.

    Caption classification, 9 September

  • On the review call you named a lag between deciding and the market noticing.

    Review call, 7 September
Cover of your Instagram post of 27 August 2025
27 Aug 2025: first founder post
Cover of your Instagram carousel of 24 January 2026
24 Jan 2026: the last training post
Cover of your Instagram post of 24 April 2026
24 Apr 2026: the new promise stated

Your call

Confirmed on 14 September. Nothing left to decide.