What a founder needs
Mentor
You built a business that ran on you, and you got out. Show them the way.
- Been there
- 1,000 coached
- Chronic stress, said first
Area 1 of 8 ยท How you show up
Talk like the mentor who got out. Live like the calm they want.
Who a founder wants to become
Proof of ease
Calm, convicted and strong. Let them see that life. Don't explain it.
- Calm
- Convicted
- Strong
- Everyday clothes
You talk to one person: a self-led founder, 5 to 10 years in, late 20s to 40s, burned out.
How the mentor talks
"Highly stressed"Chronic stress, said first in every piece
Method words in the first secondsYour buyer's words first. Regulate, integrate, expand come inside the video.
The gym, your body, a fitted vestEveryday clothes. The beach when it shows the life they want.
A cure, "never again" or a timelineSay what changes. Never promise when.
Three lines you never cross
The money story stays off
In your words: you coach your scars, not your wounds.
A client only with a clear yes
Record the call, then ask. Nothing goes up without their clear yes.
No selling in your content
Every piece has one next step: your free 3 minute self-check.
Decided 15 September: say chronic stress first in every piece, never highly stressed.
Your method's three stages. They live in the long video, the whiteboard and coaching.