Area 3 of 8 ยท How a video is built
Every video climbs three steps. Step one decides who stays.
The three steps
1
Their day
The first secondsA founder's moment, in their own words. No method words yet.
"You built a freedom business, and now you're trapped by it."
2
Chronic stress
The middleName it. Show you were there, or sat with enough people who were.
"Chronic stress doesn't feel like stress."
3
The way out
The endOne step of regulate, integrate, expand. Then your free self-check.
"Here's the first thing I'd change."
Every short points to the long video. People never buy from a short.
So never open on
- Method words like samskaras or frequency
- "Highly stressed"
- Your body or the gym
- The money story
- Ready For Anything
First 30 seconds: show their day and their pain before you teach.
How to build each kind of video
Whiteboard talk
Solo, 10 to 15 minutes1Their dayA founder's moment, in their words0 to 30sTheir day
2Name itChronic stress, said firstChronic stress
3The questionOne question on the boardThe way out
4The frameRegulate, integrate, expandThe way out
5Next stepYour free self-checkThe way out
One question a video, in a shirt.
Client session
Coaching on camera1Their momentWhere the client is stuck, in their words0 to 30sTheir day
2The sessionYou coach. The client is the hero.Chronic stress
3Your howSay what you did, and whyThe way out
4Next stepYour free self-checkThe way out
After filming, ask. Nothing goes up without a clear yes.
Case study
A coaching call clip1Their momentWhere the client started0 to 3sTheir day
2The turnThe moment it shifted on the callChronic stress
3Your howThe step of your method behind itThe way out
4Next stepYour free self-checkThe way out
Only with the client's yes to the upload.
Talk with a past client
Conversation, not coaching1Their storyWhere they were when they found you0 to 30sTheir day
2The talkA deep, friendly talkChronic stress
3Their TuesdayAn ordinary week nowThe way out
4Next stepYour free self-checkThe way out
Teaser
Before each video1The hookThe strongest moment of the new video0 to 3sTheir day
2The pointOne point, complete on its ownChronic stress
3WhereWhen and where the full video goes outThe way out
On Shorts and Instagram, before the video goes out.
Decided 15 September: say chronic stress first in every piece, never highly stressed.